A-DAM BOXER-BRIEF - LEON

€19.13

LOOK GOOD, DO GOOD , FEEL GOOD. 

A-DAM, THE BOXEURS BEYOND BRAVERY.

The young brand A-Dam, based in Amsterdam, is striving to manufacture 
the best men's underwear in the world:

handmade,
of first quality, perfectly adjusted, made of organic cotton only.

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The young brand A-Dam, based in Amsterdam, is striving to manufacture 
the best men's underwear in the world: handmade,
of first quality, perfectly adjusted, made of organic cotton only.

The design of the'tongue-in-cheek' pack reflects A-Dam's attitude:  
elegant/responsible on the outside, with a naughty/humorous spirit on the inside. 
Pull the red tab seems purely functional, but seems to be a mischievous act 
once the boxer is removed from the stage: an unexpected work of art is unveiled.
This moment of surprise will stick and have a positive impact.
By taking the boxer out of the package, the consumer is expecting a surprise: an unexpected work of art.

The inside of the tray serves as a canvas for the graphic designers.
By inviting these artists, the guys behind A-dam want to show their love for popular culture 
and the street arts, and offer graphic designers the opportunity to show their work to the world 
in an unconventional way.

1 Items
2018-08-20

Specific References

ean13
8719128044897